Unito.io is a work collaboration tool based in Montreal and one of BetaKit's top startups to watch in 2018. We’re a VC-backed SaaS company that makes people happier, organizations more productive, and software more powerful, all over the world.

We are looking for a Marketing Automation Manager who has experience running campaigns in a B2B environment and is constantly looking to improve their performance. We need someone who will take full responsibility of this project and deliver actionable results for the sales and product teams.

What you will do

  • Build and manage trigger email campaigns throughout the customer lifecycle
  • Establish targeting strategies based on customer lifecycle segmentation and marketing personas
  • Maintain and manage email calendar to ensure that all campaigns, newsletter and promotions are created, updated, and scheduled
  • Update the sales database on a continuous basis to maintain the reliability and validity of the data.
  • Conduct rigorous quality assurance testing on emails (copy, links, tracking, etc) prior to launch.
  • Measure results and optimize campaigns through a/b testing in order to improve open rate, deliverability, click rate, opt-out rate, conversion rate, as well as specific business goals around individual campaigns
  • Create email reporting dashboards and custom reports analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email program.
  • Stay current with best practices, strategies, and industry standards related to email.

Who you are

  • You have +1 year of B2B email marketing experience, including strategy, implementation, analytics and reporting.
  • Knowledge of best practices for email creatives and templates, segmentation, dynamic content, CRO & testing methodologies.
  • You have a strong knowledge of Hubspot, or demonstrated ability to utilize marketing automation tools proficiently.
  • You have strong project management skills including experience coordinating cross-functional teams, delivering results and meeting tight deadlines.
  • You have exceptional written and verbal communication skills.
  • Experience building HTML templates.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.

It'd be nice if you

  • You have knowledge of web analytics and project management tools.
  • You have familiarity with planning, implementing and analyzing online marketing initiatives across multiple online channels.
  • Can also write and speak in French.

Who we are

We’re taking on a major problem that people are passionate about solving: we make it easier to collaborate across teams. We don't make users learn new tools and change the way they work. By connecting work management tools, we allow managers, cross-functional teams, departments, and entire companies to benefit from seamless collaboration and improved communication. We sync projects across a number of tools, but our main focus is on Trello, Asana, JIRA, GitHub, and Wrike. This is a hard problem of semantics, synchronization, and APIs.

Our software is changing the collaborative work landscape and is the only software of its kind on the market. We pride ourselves in having one of the most talented and motivated teams in town. We’ve acquired tens thousands of trial users, hundreds of paying customers, hired 20 people, and connected 9 different applications together. We’re on a mission to change how collaboration works between teams for almost any company in the world, and we’ve shown so far that we’ve got what it takes to succeed.

Culture

Our team is a family of humble and hungry individuals, varying in age (our founders span 3 decades), gender (almost at parity!), cultures, and backgrounds (11 countries). We prefer to focus more on the quality of our work, and less on things like policies or rules. We trust our team and encourage them to make independent decisions, ask questions, share ideas, and voice opinions. Everyone's voice is heard.

Here at Unito, we’re huge on transparency, honesty, and execution. We have no tolerance for politics or hiding mistakes, and value flexibility, autonomy, fairness, and respect. We share achievements, all company metrics, and learn from failures together as a team.

Our team operates through areas of of responsibility that make everyone own of a part of the business. We are inclusive and welcoming, and dedicated to building a team of high performers. We want every employee to maximize his or her potential, learn, and grow within the company.

Benefits

  • Dental, health and travel insurance
  • Wellness spending budget for self-improvement purposes.
  • Gorgeous new downtown office space located by metro Champs de Mars and Berri UQAM, plus reserved parking.
  • Join our groups of runners, walkers, hikers, soccer or basketball players.

If this position sounds like a good fit, we’d love to hear from you!

To know more about our hiring process, here’s a blog post detailing how we go about it and what to expect when you apply for a job at Unito.