Senior SEM specialist at Unito


Senior SEM specialist

Full-Time in Montréal, QC - Senior - Marketing

Unito is a work collaboration tool based in Montreal. We're a VC-backed SaaS company, dedicated to helping teams all over the world work in the tools of their choice, saving to this day 49,127 frustrated facepalms and 1,153,625 unnecessary email chains.

We are looking for an experienced SEM Specialist who will take the lead on Unito’s performance marketing initiatives and help the company reach its lead acquisition and conversion targets.

What you will do

  • Drive testing and optimization of organic and paid funnels - from generating more traffic at the top to better conversions at the bottom
  • Manage, optimize and test new paid channels, keywords and messages
  • Prepare and track PPC budgets & KPIs
  • Work closely with the content team to implement strong content conversion tactics (gated leads, top of funnel leads, SEO driven blog, etc..)
  • Collaborate with the data team to continually improve reporting
  • Collaborate with the sales team to optimize the conversion rate of your campaigns

What you’ve done

  • You’ve been working in paid acquisition or growth marketing in the tech industry for the past 3-5 years
  • You’ve spent countless hours in Google Ads
  • You’ve proved you can consistently run and scale profitable lead-gen PPC campaigns
  • You’ve developed strong data analytics skills and can easily identify opportunities for optimization

It'd be nice if you

  • Have a diverse experience and expertise in performance marketing (SEO, CRO, etc.)
  • Have experience managing big PPC budgets
  • Are experienced with bid management solutions and ad serving tools
  • Know how to use Hubspot and/or Amplitude
  • Are bilingual (French & English)
  • Have used some of the tools we integrate
  • Have B2B (preferably SaaS) experience

Who we are

We’re taking on a major problem that people are passionate about solving: efficient collaboration across teams. We connect work management tools (Trello, Asana, JIRA, Zendesk, etc.), allowing our users to stay in their favorite tool instead of changing the way they work. It’s a hard technical problem involving a lot of semantics, APIs, and synchronization.

In the 4 years we’ve been around, we’ve connected 10 tools, acquired thousands of customers, and built a rock solid team of 43 people. Join us in our mission to change how collaboration works between teams for every company in the world!


Our team is a family of humble and hungry individuals, varying in age, gender (40% are women), cultures, and backgrounds (13 countries). We prefer to focus more on the quality of our work, and less on things like policies or rules. We trust our team and encourage them to make independent decisions, ask questions, share ideas, and voice opinions. Everyone's voice is heard.

Here at Unito, we’re huge on transparency, honesty, and execution. We have no tolerance for politics or hiding mistakes and value flexibility, autonomy, fairness, and respect. We share achievements, all company metrics, and learn from failures together as a team.

Our team operates through areas of responsibility that give everyone ownership of a part of the business. We are inclusive and welcoming, and dedicated to building a team of high performers. We want every employee to maximize their potential, learn, and grow within the company.


  • Dental, health and travel insurance
  • Wellness spending budget for self-improvement
  • Subsidized gym membership
  • 4 weeks of vacation (3 weeks + holiday season)
  • Stock options
  • Great downtown office space located by metro Champs de Mars and Berri UQAM, plus reserved parking
  • Join our groups of runners, climbers, hikers, soccer and hockey players

If this position sounds like a good fit, we’d love to hear from you!

To know more about our hiring process, here’s a blog post detailing how we go about it and what to expect when you apply for a job at Unito.

Unito is committed to equal employment opportunity for all employees and to providing its team members with a healthy (equitable, fair, unbiased) work environment. We highly value diversity in all aspects.